Vision and Mission


After India got independence, in 50s and 60s, despite bad economic conditions, India could produce fairly good teams and athletes like Milkha Singh, Dhyan Chand etc. Indian football team reached semi-finals of FIFA world Cup and Hockey Team was world Champion. However, there was a downfall after that and India’s performance in international competitions saw a continuous dip. As India progressed into modernizing and liberalizing economy there were avenues opening in other fields and there were no long term career prospects in sports. Sports which was to do with individual zeal and leveraging Govt. policies provided special perks, resources and quotas for sports persons but no aspiration led career. Thus, sports took a backseat and became a last resort for spoilt kids who were good for nothing. Parents did not support their child’s aspiration to become sportspersons; physical education was looked down upon as the stream of education by the society. Sports related businesses were considered non lucrative. Sports persons were not considered eligible for elite jobs. Reason being sports in India was always coach centric. Coach besides coaching is also a manager, administrator, strategist, nutritionist, psychologist, in addition to critical role of coaching which obviously showed in the competitions where Indian athletes could not excel. Whereas world over other experts like psychologist, physiotherapist, nutritionist were working as a team of individuals focused on helping the athlete excel in chosen sporting field and also provided aspiration led  and sought after career opportunities. Off late, with changing socio economic scenario, rising middle class and realization of importance of sports in education, catalyzed better performances and increased acceptance of sports in society. Parents realized importance of sports. Besides, Indian sports started working on its governance and management. Also rising awareness coupled with international exposure, athletes started demanding experts which were then hired from abroad and it was realized that India needs experts for sports and allied fields to reach excellence.